When you're setting out to create a settlement documentary or demand video, it's not just about shooting compelling footage—it's about building a solid, undeniable case through the power of storytelling. But before you even hit record or start editing, a crucial step sets the foundation for everything: gathering.
Start with the End in Mind
Before you begin, it’s essential to ask yourself, “What am I trying to achieve with this video? What points must I prove, and what is the desired outcome?” Having clear objectives will guide you in determining the kind of evidence and narrative elements you’ll need to make a compelling case.
Inventory What You Already Have
The first step in gathering is to take stock of the materials you already possess. These could include deposition videos, evidence photos, police or incident reports, transcripts, records you’ve already obtained, the complaint itself, and other critical documents. These elements are the building blocks of your story, providing the factual backbone that will underpin your video.
Identify External Records and Materials
Next, consider what additional materials you need from external sources. Public records are often treasure troves of relevant information. These could include reports from government agencies like health inspection reports, OSHA findings, law enforcement documents, court records, mug shots, body cam and surveillance video, audio recordings, and more. The key here is to think beyond what’s immediately at hand and to dig deep into available public resources that can bolster your narrative.
Gather Personal Records and Materials from Clients and Witnesses
Don’t overlook the powerful impact of personal records and materials. Gather cell phone pictures and videos, personal photos that tell the story of your client’s life before, during, and after an incident, medical records, and other relevant documents. These elements help to humanize your client and can vividly illustrate the real-world impact of the incident. The goal is to collect anything to help prove and strengthen your case. Remember, showing is always more powerful than simply telling, and the earlier you build this inventory, the stronger your final script will be.
Capture New Footage and Consider Creative Elements
Finally, think about what new materials need to be created. This could include video footage or b-roll of the incident scene or shots of a person engaged in an activity that highlights the impact of the incident—like a morning routine disrupted by paralysis. Consider also whether interviews or narration will enhance your story.
Additionally, decide if you want to incorporate music or stock images. When used appropriately, royalty-free music can add an emotional layer to your video without being overly sentimental. Well-chosen stock images can fill in gaps in the visual story, provided they’re selected carefully to avoid clichés.
The Power of Early Gathering
All of this might seem overwhelming initially, but gathering these materials early in the process allows you to craft a script grounded in visual elements and confirmed facts. When you root your story in these concrete elements, your case becomes not only compelling but undeniable. And that undeniable factor? It’s what leads to faster, bigger settlements.
By taking the time to gather all the right materials upfront, you're not just telling a story—you're building a case that resonates on every level, leading to the outcomes your clients need.